Many entrepreneurs waste so much time building a mediocre business because they’ve been focusing on the wrong things.

By the time they look up from that 7-step system or billion-dollar blueprint, they’ve burnt out, lost hope or built a stale, carbon-copied business.


I know because I’ve been there.

I built the course, sold the program, and made the money.

But something felt off.

I realized I wasn’t experiencing the joy, ease or financial freedom (quite the opposite actually) I wanted because I’d put all my time and energy into chasing clients for a business that I didn’t really care about.

A business that had no unique factor and no real strategy, but felt too hard to turn around or start over.

That’s when I discovered the only way to really separate myself from the thousands of other people doing what I wanted to do was to focus on building and positioning my personal brand instead.

It was a decision that completely changed the course of my business (and life) as a result.

So if you want to create a fun, profitable business that really helps people and doesn’t feel like work, don’t wait.

Life is too short to be doing anything other than what you love to do.


If the next project was your last project, what would it be?

How would you want to be remembered?





You're seeking personal + professional growth. Bringing fun back to business; the reason we started it in the first place.

Permission to Play →


You're looking for help developing tactical strategies, refining your positioning and / or identifying growth opportunities.    

Scale with Intention →


You're feeling stuck, lonely and / or unfulfilled. Join a community of friends committed to create more meaning.

Build through Belonging →

“Phoebe is one of those people who’ll step in right when you need her. She gives great advice and amazing feedback.
In fact, during one of my biggest launches, she helped refine my email funnel copy and increased conversions...
she’s a magic maker!”
— Jasmine Star